Serial

Singapore Serial Microelectronics (Shenzhen) Co., Ltd Supporting a global brand network, it is Asia's leading distributor of electronic components and consumer products. It is also a strategic investor in healthcare, managed printing services and 3D printing businesses.

Founded in 1988 and listed since April 1997 and currently traded on the Main Board of the Singapore Exchange, Serial System owns and operates a coordinated global distribution network built on strong partnerships with suppliers and customers.

Serial System has a customer base of more than 5,000, primarily in Asia, spanning industries including consumer electronics, telecommunications, home appliances, industrial, electronic manufacturing services, security and surveillance, automotive and medical.

Serial System will continue to help its partners become more competitive in today's and tomorrow's markets.

Our brand story: Think big: always think forward, always move forward.

When Serial was born in 1988, it wanted to be more than just a distributor of electronic components to the markets in which it was manufactured. It wants more.

Serial System is more than just an electronic components distributor, it strategically bridges the gap between suppliers and manufacturers in Asia and beyond.

We help our business partners and customers, including global chipmakers and consumer electronics manufacturers, plan their inventory needs, add value and reduce business risk.

Over the years, Serial System has built a strong international distribution network, providing not only electronic components but also finished products to the end consumer.

By moving forward, Serial helps its partners become more competitive in today's and tomorrow's markets.

our vision

To be a leading microelectronic components distributor and consumer goods distribution partner known for our dynamic demand creation activities, extensive network and strong local expertise.

our mission

Providing abundant growth opportunities to our stakeholders.

For our partners – We provide market insights to our business partners to accelerate time to market. For our suppliers, we help expand their market reach. For our customers, we offer innovative and competitive solutions.

To our people – By providing our people with the right resources and looking after their well-being, we help them be the best they can be at their jobs and develop them to be our leaders of tomorrow.

To Our Shareholders - We strive to make steady progress in all aspects of our business to provide our shareholders with a consistent and favorable dividend yield.

Community – By staying connected to our community, we are able to contribute in a way that is close to their needs.

our values

Initiative – the drive that comes from achieving our goals and the courage to change for the better.

Empowerment – ​​Encourage by giving our employees the power to make decisions.

Efficiency – comes from working smart, doing our jobs well, and using our resources effectively to provide good service to our customers and suppliers.

Teamwork – working in one spirit to achieve a common goal despite our cultural or personal differences.