Movella

Movella™ is a hardware, software and data analytics company formed from the merger of mCube, Xsens and Kinduct. Movella is a global innovator of advanced technologies and products that sense, capture and analyze the full range of motion. Movella serves the entertainment, sports, health and industrial markets by capturing movement data and transforming it into meaningful and actionable information. Movella is working with leading global brands such as Electronic Arts, NBC Universal, Netflix, Daimler, Siemens, and more than 500 sports teams to drive humanity forward with outstanding results.

Movella's mission is to digitize movement so people can unlock value and drive positive change through intelligent solutions that sense, capture and analyze movement/presence. Movella's products will accelerate innovation in entertainment, sports, health and industrial markets.

About mCube

In October 2021, mCube, a global leader focused on providing innovative solutions for sensing, capturing and analyzing motion data, changed its name to Movella. Movella's products serve the four major markets of entertainment, sports, health and industry by mining the value of sports data.

mCube acquired Kinduct, a market leader in athlete and health data management, in 2020, and has continued to integrate Xsens since 2017, allowing the combined company to create complete solutions across hardware, software and data analytics. The new brand Movella encompasses the core values ​​and technologies of mCube, Xsens and Kinduct. Movella will focus on its grand vision - to continue to provide customers and partners with actionable solutions to help them drive humanity forward with extraordinary products.

Development history and technology

mCube is a fabless semiconductor company founded in 2009 and headquartered in San Jose, California, with branches in Hsinchu, Taipei, Shanghai and Shenzhen. mCube is a provider of the world’s smallest microelectromechanical systems (MEMS) motion sensors, which are a key enabler of the new Internet of Mobile Things (IoMT). Almost anything that moves can take advantage of motion sensors, creating a huge market opportunity for MEMS manufacturers. Analysts predict that by 2020, more than 50 billion devices will be connected to the Internet, and a large proportion of them will be operational.

Since its establishment in 2009, mCube (formerly known as Silicon Technology):

Delivers the industry’s only monolithic MEMS + ASIC product and is recognized by Yole Développement as the world’s smallest accelerometer

Developed a complete portfolio of motion sensor hardware and software solutions for up to 9DoF

Over 500 million accelerometers shipped to smartphone, tablet and IoT markets

To date, mCube holds more than 180 patents

The first industry's smallest and lowest power 3-axis accelerometer in a 1.1×1.3mm WLCSP package

Won the "Sensor Device of the Year Award" from the 2015 MEMS Executive Conference

mCube is privately held and backed by venture and strategic partner investors including DAG Ventures, iD Ventures America, Keytone Ventures, Kleiner Perkins Caufield, Korean Investment Partners, MediaTek and SK Telecom (China) Ventures, in its latest Series C funding round Received US$37 million.

Product Series

mCube offers a broad portfolio of motion sensor hardware and software solutions, including accelerometers, magnetometers and software-based gyroscope products that provide up to 9 degrees of freedom (DoF).

To date, mCube has shipped more than 500 million accelerometers to the global smartphone and IoT markets.

In November 2017, mCube completed the acquisition of Xsens, a 3D motion tracking product and technology company from ON Semiconductor. Xsens products include a suite of technologies for converting motion sensor measurements into application data, deploying unique expertise in sensor fusion and motion tracking application development, and leveraging a range of patent-protected algorithms.

Xsens motion capture solutions have been used to create CGI animations in Hollywood blockbusters and have been used by automakers such as Daimler to enhance the ergonomics of their vehicles.

Xsens products are also used in industrial applications in autonomous vehicles, professional drones, smart agriculture and robotics.

Xsens retains its brand name and will continue to operate as an independent business unit of mCube from its current base in Enschede, the Netherlands.

mCube and Xsens are now working together to develop new system solutions for existing and new customers in the consumer, industrial, medical, sports science, autonomous vehicle and entertainment industries.

market oriented

mCube sells products primarily to original equipment manufacturers (OEMs) of electronic devices including: smartphones, tablets, wearables, hearing aids, health and fitness monitors, game consoles, smart clothing, smart watches, shipment tracking and remote control.